What Agencies Don’t Report (But Should)

Let’s talk about the metrics that magically vanish when the campaign underperforms and how to build client trust without lying.

Let’s have a candid conversation shall we?

When it comes to wrap reports, most agencies don’t lie.
They omit.
They soften.
They curate.

And they do it all in the name of keeping the client happy, right?

Wrong.

That strategy might work in the short term but skepticism kills renewals.

In a world where the digital landscape is evolving faster than ever, clients are hungry for transparency and honest feedback. They’re tired of hearing about how many impressions were generated or how much engagement was achieved. They want to know if the campaign moved the needle (I need to find a new way to say ‘moved the needle’ and so do the rest of us btw.)

So when agencies start hiding the truth or glossing over negative sentiment or ignoring low save to share ratios (most probs aren’t even reporting on this), and sweeping poor performance under the rug…. they’re doing more than just protecting their ego. They’re creating distrust, and that’s going to come back to bite them in the form of burnt bridges.

I’ve heard it from clients. They have told me BTS. They do not believe the BS, so why are you continuing to serve it?